Greek Tourism is an important contributor to the country’s economy, social development and the fastest growing industry.
Overcrowding, mismanaged growth, the degradation of natural and cultural assets and the unequal distribution of benefits to local economies and across the value chains harms the tourism industry, its potential benefits and overall the destination.
The industry’s tremendous growth has resulted in substantial economic benefits nevertheless there is an urgent need for actions towards a more resilient, sustainable, responsible and equitable sector development.
Moving forward through sustainable development actions will offer the framework for economic growth generation, social justice achievement and exercising environmental stewardship.
This can be successfully achieved by encouraging the active community involvement and by articulating, defending and promoting a holistic approach of the destination’s uniqueness and attractiveness.
There is an urgent need to present motives to local population to remain in their destinations through the development of new skills, sharing successes and experiences, celebrating and showcasing local culture and natural heritage.